Our Firm Established in 1995, Investors Choice Financial Services Inc. was founded by Jim and Carla Goedtke to provide individuals and organizations personal financial planning suited specifically to their needs. Our goal is to provide you with excellent advice and service as you plan for your financial future . Through our broker/dealer, American Portfolios Financial Services, Inc., we offer access to thousands of investments, including mutual funds, annuities brokerage services and insurance products. All investments offered through American Portfolios Financial Services, Inc., are provided by independent, third party companies that meet American Portfolios Financial Services Inc.'s requirements. Unlike similar investment companies, American Portfolios Financial Services, Inc. neither develops nor sells any of its own products, thus, the affiliated representatives of Investors Choice Financial Services Inc. are not tied to any one investment or family of funds. In short, Investors Choice Financial Services Inc. offers individuals: Relationships built over time through stability and solid investment strategies.Nonbiased recommendations you can trust.Integrity you can rely on.Experience you can believe in.Service throughout your lifetime.